Apparel
My apparel design process is built on understanding both the client and the culture. The process specializes in urban street clothing branding that blends bold visuals, authenticity, and real-world wearability. Every project begins with client knowledge—client vision, audience, and message—then moves through thoughtful concept development, design execution, and production-ready artwork. The result is apparel represents identity, lifestyle, and credibility on the street and beyond.
Raised by Paint apparel design focuses on understanding the client’s fashion direction while staying rooted in urban art and streetwear culture. Projects move from concept to completion, translating brand identity into bold, production-ready designs. Deliverables include finalized apparel graphics, print-ready files, and mockups, resulting in cohesive streetwear collections that strengthen brand presence and connect authentically with the urban audience.
Apparel, Raised by Paint
Playlab BMX: January 2024
Southwest regional BMX team, Playlab BMX: I was tasked with delivering a concept-to-completion sports jersey apparel design, a nonprofit Southwestern BMX racing team based on Playlab Occupational Therapy. Peter Knapp led ideation, color theory, marketing, client communication, and production, using positive color psychology to highlight rider achievements. Outcomes included impactful team apparel supporting New Mexico youth and factory BMX racing sponsorship.
