Reports/Print Collateral
Taking the time to ensure my work focuses on all aspects and moving parts is essential to the big picture of my work. Reports and print collateral are a necessary building block for a strong brand.
The scope of work focused on celebrating over 20 years of service for Arrowhead Center. I led the project with art direction and created the report with a lead designer. The final printed piece consisted of 3-D raised effect and foil stamping on both the front and back cover. This objective of this report was to bring awareness and celebrate the many years of success and commemoration of Arrowhead Center’s partnership with regional and local sponsors and donors. I was responsible for conceptual art, design, and production in collaboration with our lead designer Mariana Bucio.
Arrowhead Center, Annual Impact Report
Creating this 20+ page printed report was produced on a limited budget. Branding guidelines were set in place by NMSU brand standards. In order to produce a unique celebration of Arrowhead Center, every aspect needed to be considered including ink, paper, special printing. I was responsible for curating the project and organizing work flow and research. Focusing on the successes of Arrowhead Center along with including annual metrics show our audience the unique impact of each branch of Arrowhead Center.
Intellectual Property and Technical Transfer Guide
New Mexico State University – Arrowhead Center sought to create an engaging and functional resource for their intellectual property initiatives. The goal was to develop a manual and FAQ guide that would educate the internal campus audience while offering versatile functionality, including folding pockets for documents and die-cut slots for business cards. The design combined practicality with a clean, approachable aesthetic, resulting in a well-received product that quickly became high in demand. Its thoughtful integration of form and function has set a standard for future projects, inspiring others to model similar design strategies.
